Watching TV I saw the new M&S Food advert. I loved it straight away. It's an advert I actually enjoy watching. You can always tell when it's an M&S advert because of the quality and effort put into the video. It's strange to compare M&S against Tesco or Morrison, you know the different shops just from a few seconds of advert by how they represent food and the quality of the camera.
I love how they incorporated slow motion and fast forwarding at the same time. I'm not quite sure how they produced the shots to look both slow and fast at the same time but it's pretty impressive. The food always looks so good in M&S adverts whether you like it or not. The music is a good choice too because it matches the quality of food as well as makes the sequence of the video flow quite nicely.The colours are bright and bold and it really makes the whole thing appealing.
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